Key Responsibilities
:
• Product Description Writing: Create and manage high-quality, persuasive product
descriptions that resonate with our target audience, capturing unique product features
and benefits.
• Content Strategy: Develop and execute a comprehensive content strategy for product
listings, category pages, and website sections to increase engagement and sales.
• Product Descriptions: Write and oversee the creation of clear, compelling, and accurate
product descriptions that highlight unique product features and drive conversions.
• SEO Optimization: Ensure all content is optimized for search engines, including the use of
relevant keywords, meta, and SEO-friendly formatting.
• Content Calendar: Manage and maintain a content calendar, coordinating with marketing
and merchandising teams to align content with business objectives and seasonal trends.
• Team Leadership: Lead, mentor, and manage a team of content writers, ensuring the
consistency and quality of content across all platforms.
• Content Audits: Conduct regular content audits to identify gaps and opportunities,
ensuring all product information is up-to-date, accurate, and compliant with brand
guidelines.
• Performance Tracking: Use analytics tools to monitor content performance, track KPIs,
and make data-driven improvements to enhance engagement and conversion rates.
• Cross-functional Collaboration: Work closely with SEO specialists, designers, and product
managers to ensure cohesive branding and content alignment.
Key Requirements:
• Minimum 1 year of experience in eCommerce content writing, with a focus on product
description writing and SEO content creation.
• Solid understanding of SEO principles and best practices for eCommerce.
• Strong command of the English language, with attention to detail, grammar, and the
ability to adapt to the brand voice.
• Proven experience managing and mentoring a team of writers or content creators.
Whole9Yards Online LLP
46C Chowringhee Road, Everest House 10th Floor Unit CDE, Kolkata 700071• Ability to use data insights to improve content strategies and achieve higher engagement
and conversion rates.
• Preferably in Marketing, Communications, English, Journalism, or a related field.
The ideal candidate should have experience in writing product descriptions.
Exp - Min 1 year
Loc - Kolkata
Please note that Freelancing experience will not be counted.
Pay - 18,000 - 22,000 per month
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