Job Description

Additional Location(s): N/A

Diversity - Innovation - Caring - Global Collaboration - Winning Spirit - High Performance

At Boston Scientific, we’ll give you the opportunity to harness all that’s within you by working in teams of diverse and high-performing employees, tackling some of the most important health industry challenges. With access to the latest tools, information and training, we’ll help you in advancing your skills and career. Here, you’ll be supported in progressing – whatever your ambitions.       

About the Role: 
This Senior Digital Marketing Manager (DMM) will develop and execute a best-in-class digital patient marketing program in support of the growth of our TheraSphere business. This will include close collaboration with product marketing, activation and strategy partners, deploying a comprehensive digital strategy to educate and engage patients and caregivers, moving them through the funnel from awareness to action. This DMM must be comfortable working in a fast-paced and entrepreneurial environment, wearing many hats as the team as the team looks to conduct research, deploy pilot programs, measure results, refine and optimize tactics. This DMM is not hung up on swim lanes, and will dive-in and take accountability to help the team where needed to ensure critical initiatives move forward. Responsibilities include development and execution of a comprehensive digital strategy, including web strategies, digital media plans, automation, data and list management and KPI development and reporting. This DMM must be prepared to innovate, demonstrating agility and resilience as we engage patients at scale.

Qualified candidates have proven expertise in web and .com platforms, paid media campaigns, email nurture programs, customer relationship management (CRM) marketing (Salesforce and Marketing Cloud a plus), SEO/SEM campaigns, and social media marketing (both organic and paid) that drive business results among healthcare providers (HCPs), consumers, and patients (DTP). This role works closely with other Digital Marketing Managers and Producers, Product Management, and Marketing Activation, contributing to overall strategy with a strong focus on execution and activation.

Work Mode: At Boston Scientific, we value collaboration and synergy. This role follows a hybrid work model requiring employees to be in our local office at least three days per week at our Maple Grove facility. 

Relocation Assistance:  Relocation assistance is not available for this position at this time.

Visa Sponsorship: Boston Scientific will not offer sponsorship or take over sponsorship of an employment visa for this position at this time.

Key Responsibilities:

• Support the development of the overall digital strategy, including CRM (email, text), web, SEO/SEM, and other key digital channels, in alignment with the broader Customer
• Engagement and Activation (CE&A) team to ensure an integrated marketing campaign strategy and activation.
• Lead projects encompassing the planning, execution, and measurement of digital campaigns targeting key audiences.
• Contribute to journey mapping exercises with cross-functional teams, developing tactical integrated communication plans that align with the customer journey.
• Partner with analytics resources to demonstrate the value of campaigns and provide a consistent cadence of performance reports.
• Regularly monitor analytics for campaigns and digital channels, collaborating with corporate and division analytics teams to create measurement plans and deliver insightful campaign reports to key stakeholders and leadership.
• Manage multiple programs simultaneously, effectively prioritizing work to contribute to the digital strategy while owning activation, execution, and implementation.
• Influence various functions and levels within the organization through strong interpersonal communication, written, and presentation skills.
• Proactively communicate and present fresh, innovative, and relevant ideas and plans to business partners, securing alignment and buy-in.
• Collaborate closely with key stakeholders, including:
• Product Marketing Teams to ensure digital plans and tactics align with broader commercial marketing strategies.
• Activation Teams to leverage provided content as part of broader communication efforts and offer best practices for content development and deployment to optimize customer experiences.
• Automation Managers to create highly efficient, targeted and automated programs to engage patients at scale
• Social Media Strategists on all social strategies and tactics.
• Paid Media Partners and External Agencies on the implementation and tracking of key campaigns.
• Digital Production Teams and External Vendors on project planning and execution of digital deliverables.

Required qualifications:

• Bachelor’s degree in a relevant field, with a strong preference for marketing.
• Minimum of 5 years of experience in marketing, communications, and/or digital marketing within a strong preference for experience with DTC/DTP digital marketing within a large, complex organization (healthcare, device or pharma)
• Demonstrated expertise in digital marketing, with a proven track record of developing and executing successful digital campaigns and programs.
• Proficiency in Google Analytics and data visualization tools such as Tableau.
• Comprehensive understanding of inbound and outbound email marketing, organic and paid search engine marketing, social media marketing, content marketing, website strategy, customer relationship management, webcasts/webinars, and related digital marketing strategies.
• Ability to work effectively as part of a regionally diverse team in a fast-paced environment.
• Willingness to travel up to 10% based on business needs.
• Availability for travel and overtime as required by business commitments.

Preferred Qualifications:

• MBA or advanced degree in a related field.
• Experience with Salesforce and Salesforce Marketing tools, including Marketing Cloud, as well as Adobe Experience Manager.
• Ability to challenge the status quo and identify opportunities for innovation.

Requisition ID: 602764

Minimum Salary: $82600

Maximum Salary: $156900

The anticipated compensation listed above and the value of core and optional employee benefits offered by Boston Scientific (BSC) – see --will vary based on actual location of the position and other pertinent factors considered in determining actual compensation for the role. Compensation will be commensurate with demonstrable level of experience and training, pertinent education including licensure and certifications, among other relevant business or organizational needs. At BSC, it is not typical for an individual to be hired near the bottom or top of the anticipated salary range listed above.

Compensation for non-exempt (hourly), non-sales roles may also include variable compensation from time to time (e.g., any overtime and shift differential) and annual bonus target (subject to plan eligibility and other requirements).

Compensation for exempt, non-sales roles may also include variable compensation, i.e., annual bonus target and long-term incentives (subject to plan eligibility and other requirements).

For MA positions: It is unlawful to require or administer a lie detector test for employment. Violators are subject to criminal penalties and civil liability.

As a leader in medical science for more than 40 years, we are committed to solving the challenges that matter most – united by a deep caring for human life. Our mission to advance science for life is about transforming lives through innovative medical solutions that improve patient lives, create value for our customers, and support our employees and the communities in which we operate. Now more than ever, we have a responsibility to apply those values to everything we do – as a global business and as a global corporate citizen.

So, choosing a career with Boston Scientific (NYSE: BSX) isn’t just business, it’s personal. And if you’re a natural problem-solver with the imagination, determination, and spirit to make a meaningful difference to people worldwide, we encourage you to apply and look forward to connecting with you!

At Boston Scientific, we recognize that nurturing a diverse and inclusive workplace helps us be more innovative and it is important in our work of advancing science for life and improving patient health. That is why we stand for inclusion, equality, and opportunity for all. By embracing the richness of our unique backgrounds and perspectives, we create a better, more rewarding place for our employees to work and reflect the patients, customers, and communities we serve. 

Boston Scientific Corporation has been and will continue to be an equal opportunity employer. To ensure full implementation of its equal employment policy, the Company will continue to take steps to assure that recruitment, hiring, assignment, promotion, compensation, and all other personnel decisions are made and administered without regard to race, religion, color, national origin, citizenship, sex, sexual orientation, gender identify, gender expression, veteran status, age, mental or physical disability, genetic information or any other protected class.

Please be advised that certain US based positions, including without limitation field sales and service positions that call on hospitals and/or health care centers, require acceptable proof of COVID-19 vaccination status.  Candidates will be notified during the interview and selection process if the role(s) for which they have applied require proof of vaccination as a condition of employment.  Boston Scientific continues to evaluate its policies and protocols regarding the COVID-19 vaccine and will comply with all applicable state and federal law and healthcare credentialing requirements.   As employees of the Company, you will be expected to meet the ongoing requirements for your roles, including any new requirements, should the Company’s policies or protocols change with regard to COVID-19 vaccination.

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