Job Description

Grow with us! We are featured in Inc. Magazine's prestigious 2023 Inc. 5,000 Fastest-Growing Private Companies List and are the 25th fastest-growing private company in the entire state of Louisiana!

Do you find satisfaction in helping people and making a difference in their lives and the lives of their communities? Laborde Earles is committed to providing quality representation to our clients and being fully attentive to their needs, which starts by providing the same favorable environment for our team members. Join us in standing up for our clients, with our community, by our work, and beside each other!

The Opportunity

We are looking for a highly-innovative Social Media Manager to set the bar high for our data-driven marketing strategies. The Social Media Manager works to continuously improve the competitive position of the firm by developing and providing oversight of the data driven marketing strategies, primarily through social media and brand marketing. This is an ideal position for a data-driven, self-starter with specific expertise in marketing or business related roles, who would like to join our growing and high performing team. As part of our Marketing Team, you will support our firm wide success by increasing case acquisition and driving ROI through marketing efforts. This role requires exceptional organization and prioritization skills and a creative mindset to take the firm to new heights with respect to digital marketing . A successful candidate for this role will be a social adept and marketing professional who is dedicated to providing flawless execution of our marketing vision and strategies.

Objective

Continuously maximize the performance of all firm social media and support digital marketing initiatives. Assist in design, implementation, and oversee short- and long-term content and advertising strategies, monitor emerging trends, and drive brand awareness and engagement across all relevant platforms. Collaborate with internal teams and third-party vendors to ensure all social media efforts are cohesive, on-brand, and aligned with firm objectives.

Desired Outcomes

1. Maximize the performance and visibility of the firm across all social media and digital channels.

   • Design and execute comprehensive social media content calendars and campaigns across all major platforms.

   • Develop, implement, and measure both short-term and long-term digital marketing plans to increase engagement and acquire new followers.

   • Use analytics and research to develop strategies that align with firm goals and emerging trends.

   • Create compelling, on-brand content and visuals to increase brand awareness, drive customer affinity, and optimize ROI.

   • Report on performance and suggest optimizations to the Marketing Director and other stakeholders.

2. Conduct competitor analysis and monitor social and digital trends to optimize strategies.

   • Monitor and analyze marketing efforts of local and national competitors.

   • Research relevant trends—both within and outside the legal industry—to enhance our firm’s marketing approach.

   • Regularly review and analyze social insights and KPIs, optimizing campaigns based on performance data.

   • Identify new channels and tactics to extend the firm’s digital presence.

3. Accountable to facilitate, manage, and optimize all in-house and third-party social media and digital marketing efforts.

   • Social Media Management

     • Create, execute, and maintain a yearly social media content calendar.

     • Write engaging copy and design graphics for posts, advertisements, and promotions.

     • Manage and monitor all social media pages, ensuring branding, information, and assets are up-to-date.

     • Respond to messages, comments, reviews, and leads in a timely and professional manner; direct leads to the intake department as needed.

     • Oversee social media giveaways, online event promotion, and strategic advertising campaigns.

     • Track, analyze, and report on social media KPIs, making recommendations for continuous improvement.

     • Stay current with new and emerging social media platforms, features, and best practices.

   • Digital and Offline Advertising (in collaboration with Marketing Director)

     • Assist in the development and execution of advertising creative and copy across digital and traditional platforms.

     • Newsletter curation, creation, and delivery to clients.

     • Support internal and external video shoots and content development as needed.

     • Monitor and report on ad performance, case signups, and ROI; make budget and optimization recommendations.

   • Branding and Content Production

     • Ensure consistent and correct use of all firm logos, colors, and branding elements across all digital platforms.

     • Maintain a branding guide (fonts, colors, logos, etc.).

     • Contribute to graphic, photo, and video editing as needed to support social media and digital marketing efforts.

     • Coordinate with service providers and internal teams to develop campaign assets.

   • Communication and Reporting

     • Regularly update media contact lists and support the creation and distribution of news releases, media advisories, mass emails, and announcements.

     • Report weekly to the Marketing Director and team on campaign performance and suggested optimizations.

Required Skills/Abilities:

• Extensive knowledge and hands-on experience with all major social media platforms

• Familiarity with traditional advertising, digital marketing, and content creation best practices

• Experience with design, scheduling, and social media management tools (e.g., Canva, Hootsuite, Sprout Social, Meta Business Suite, etc.)

• Creative mindset with a passion for testing new ideas

• Strong written, visual, and verbal communication skills

• Proven ability to develop and execute successful social media strategies

• Excellent multitasking and project management abilities

• Experience in digital marketing analytics, social listening, and reporting

• Ability to act with integrity, professionalism, and confidentiality

• Ability to work collaboratively with internal teams and external partners/vendors

• Willingness to perform any/all tasks as assigned by supervisor and/or firm leadership in support of the firm’s growth and success

Preferred Education and Experience:

• Previous experience managing a brand’s social media presence in a corporate or agency environment

• 3 years marketing experience, including social media advertising and strategy

• Bachelor’s or advanced degree in marketing, business, or related field or related experience

• Proficient in Google Analytics, Meta Business Suite, YouTube Ads, and TikTok for Business

• Graphic and/or video editing skills

• Experience in legal, professional services, or highly regulated industries

Physical Requirements:

• Prolonged periods sitting at a desk and working on a computer

• Must be able to lift up to 15 pounds at times

The Perks of Being Part of Our Laborde Earles Community

• Optional companywide events allowing you to play as hard as you work, such as Crawfish Boils, Christmas parties, Retreats, and more!

• Work-life balance is encouraged as we consider 36.5 hours your full-time requirement and we rarely exceed a 40-hour workweek. We prefer you work to live, not live to work.

• We celebrate life's little (& big) moments with you from birthdays and work anniversaries to marriages and births, as well as, support you when the going gets tough from procedures/hospitalizations to loss of a loved one.

• Collaboration and team member rapport is cheered and emboldened.

• We offer many competitive benefits upon eligibility waiting periods:

  • Company-paid Short-term disability & Life/AD&D;

  • Health, vision, dental, long-term disability, critical illness, and additional life insurance policies upon eligibility waiting periods;

  • 401(k) upon eligibility waiting periods;

  • PTO, paid holidays (10), and paid maternity leave;

  • Health Savings Account (HSA), Flexible Spending Accounts (FSA), including dependent care;

  • Employee Assistance Program (EAP).

Who We Are

We are a team and community-oriented personal injury law firm dedicated to winning for our clients who have had their lives turned upside down from injuries through no fault of their own. With multiple offices across Louisiana, we focus on ensuring people get maximum monetary compensation for various types of personal injuries or loss of a loved one from incidents like car wrecks, truck accidents, offshore, and workplace injuries. Our founders joined forces to build the premier law firm in Louisiana. With over 250 years of combined experience, our attorneys have earned a powerful reputation and have been nationally recognized as top trial lawyers. As a dedicated and high-performing team, we pride ourselves in our core values: All In, Work Hard, Play Hard, Honorable, Cutting Edge, Community, and Winners, Not Whiners. With all the proper tools in place, our mission is to stand up for our clients, stand with our community, stand by our work, and stand beside each other. You may begin your journey with Laborde Earles for many different reasons, but you stay for the team.

Our Core Values

All In: Being fully committed to a task or endeavor. Giving 110% for the team and our common goals.

Work Hard, Play Hard:  Emphasizing work life balance. Putting in the hard work for the clients that depend on us as well as turning work-mode off sometimes to add fun, laughter, and relaxation into our routines.

Honorable:  Making moral and just decisions, having an ownership mentality, being reputable and respectable through your work product, client and teammate interactions, and personal and family life.

Cutting Edge:  Having the most advanced or newest version of a product or service, ensuring that we are functioning at our highest capacity as a firm, both effective and efficient.

Community: Being a pillar for the surrounding area and the people within by rallying for and supporting them through giving back and volunteering. Supporting the constant growth and improvement of ourselves and each other.

Winners, Not Whiners:  Being a team-player even when the going gets tough to support the goals of our team and the firm, maintaining a positive outlook through the day-to-day challenges and setbacks, celebrating the wins and successes, being willing to step in and help for the sake of the common goals we strive to achieve.

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